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What would be the best way for the marketing manager of a supermarket to find out how consumers move through the

Question

What would be the best way for the marketing manager of a supermarket to find out how consumers move through the

store?

Question 2 options:

a)

None of these methods would be very good.

b)

have an interviewer go through the store with each customer

c)

give customers a questionnaire after they have finished shopping

d)

install checkout counters at the end of each aisle

e)

observe customers with hidden cameras

Marketing

What would be the best way for the marketing manager of a supermarket to find out how consumers move through the