The company’s mission statement before 2013 was To help people and businesses throughout the world realize their full potential. This statement was regarded as poor because it only focused on the markets and customers and provided little information to Microsoft’s stakeholders about the company itself. The mission statement did not mention any values or philosophies that were to guide the corporate’s actions and decisions. Microsoft’s mission statement from 2013 onwards is to create a family of devices and services for individuals and businesses that empower people around the globe at home, at work, and on the go, for the activities, they value most (Microsoft, 9). This mission statement is better because it precisely communicates the company’s transition from a software company to a software and hardware device company. The only disadvantage of this mission is its length. Microsoft is a technology leader that is focused on helping people and businesses throughout the world realize their full potential. The company creates technology that transforms the way people work, play and communicate across a broad range of computing devices. The technology industry is dynamic and highly competitive with frequent changes in both technologies and business models. Microsoft pushes the boundaries of possibilities through a broad range of research and development activities that try to anticipate the customer patterns in a dynamic industry when faced with competitive forces. Microsoft has more than 120,000 employees globally with more than a half situated in the United States. Seventy percent of these workers are male, and 60% are from the Caucasian race. Majority of the employees are above 40 years ranking at 45 percent. The smallest age ranges are employees below 29 years who constitute seventeen percent of the total employee population. The Company owns 133 sites globally with a total area of 20,404,191 square feet.
Secret of Microsoft’s Success