Considering the current scenario of the business environment, it is important for every company to carry out strategic planning before functioning in the market place. In this paper, the strategic planning process of Vodafone will be presented. This project is not only aimed at studying the existing strategic planning of Vodafone, but the aim is also to formulate a strategic plan for the business to grow over the next three years. The company chosen for this assignment is Vodafone. Thus, a brief overview of Vodafone, prior to recommending the strategic plan for the forthcoming years, will be important. This will enable the readers to gather a better understanding of the scenario. Vodafone Group PLC, commonly known as Vodafone, is a UK based global telecommunication firm. The company had started its operation from 1991 and before that, Vodafone used to function as Racal Telecom. Vodafone has its registered office at Newbury, Berkshire and is headquartered at London, UK. The company is adjudged as the third largest telecommunication company in the world, in terms of revenue and number of subscribers. The global telecommunication industry is led by China Mobile with a staggering 453 million subscribers (Vodafone, 2013). At present, the company operates in more than 21 countries and has licensed partners in 40 other countries. It is noticed that the Vodafone Global Enterprise division alone offers IT and telecommunication services catering to corporate clients in more than 65 countries of the world. The total employee strength of the company is 91,272. The company is listed at London Stock Exchange and is a London Stock Exchange constituent. In the financial year 2012-13, the company has earned revenue of £44.445 billion and made a profit of £429 million (Vodafone, 2013).Some of the important products of the company, apart from core service offerings (telecommunication and IT services), are Vodafone Mobile Connect USB Modem, Vodafone Euro traveller, Vodafone lives, and Vodafone Connect to Friends.
The Lean Sustainable Supply Chain