The organization which has been selected for the analysis of the change management process that is implemented is ASDA. ASDA is a British supermarket chain that is the biggest subsidiary of the American giant WalMart, who boasts to be the world’s largest retailer. It is the second largest chain in the United Kingdom after Tesco. this is enough to understand the size of the organization in terms of market share and penetration. The international sales of Wal-Mart are more or less accounted for by this international subsidiary of theirs. They compete on a price basis. their main slogans since the birth of the company are to provide the cutting edge prices to their customers in the whole of the United Kingdom. Their major aim is to highlight themselves in the middle and lower strata of the population to gain maximum market penetration and market share. The organization is basically boasting to provide product and service both to its valued customers. It is more or less in the middle of the product-service continuum, sliding more towards to product end. This is because the organization has built a brand name in providing quality service in terms of retail housing to its customers. This requires high quality of the product. On the other hand, due to their sound brand name, they have this aspect of after sales service that is being associated with the organization, the customers are satisfied that their queries would be met with. The element we will be focusing on in the assignment is the product orientation of the organization.
The Culture of the Organization and Conditions of the Industry