An unbelievable shift in Industrial Operations Management has been witnessed during the past one decade, which enhanced manifold the capacity of the industries to respond efficiently to growing demand. This happened mainly due to the intense competition to improve the quality and value of service to the Customer, (Stalk and Hout, 1990). Supply Chain Management had a critical role to play in this value enhancement effort, (Ganeshan, and Harrison, 2002). The creation of a Product and its delivery to the consumer involves the art and technology of Supply Chain Management (SCM) working to streamline the operational functions and styles of doing work, (Chopra and Maendil, 1999). Experts defined SCM as a blend of a variety of procedures that begin from the preliminary stage of the product until the completed utilization of the same creation by the customer. It is a procedure that entails the development, execution, of these plans, and scheming of the product construct with the purpose of providing absolute fulfillment to the customer with regards to the quality of the product, (Wixon, Jim 2000).No innovation retains the fancy of the industry for long. SCM also, like many other new techniques before it, has gone out of fashion with many of the industries, (Davis,1993). This is evident from their inability to verify data pertaining to disruptions or irregularities in supply chains, Failure of Executives to pinpoint unfavorable actions and reasonably predict their consequences to the business push them into hasty decisions with undesirable consequences, (Gosling, 2003). Needless to say, such actions can be disastrous to the company operating in a competitive environment, (Lee, and Billington, 1992). Manufacturing and product delivery costs can mount, inventory may pile up, further adding to the cost, and actual delivery to the consumer get delayed, each of these individually and together can burden the company, (Christy, 1994). Non-availability of relevant SCM data may deny to the organization the ability to respond promptly and successfully to emerging opportunities.
Supply Chain Operations Reference Model