With the advent of Information technology, marketing and advertisements have also become an integral part of services like telecommunications.Advertising comprises of a significant part of the American society. The principles of free speech, competition and democracy are duly considered in the role of advertising. Marketing communications have lead to advertisements as an important source of vital information about the open market economy. This brilliant way of communication moves parallel to the new stream of forces like innovative technologies, easy access to information, and entrepreneurial role, all of which are assisting towards a transformation of the nation.Advertising is a crucial engine of economic growth and it exists as a big industry by itself. Advertising is connected with democratic forces and runs at equal par with the forces that transform the society. America is undeniably intertwined with marketing communications, especially advertisings in order to positively affect the interests of consumers, businesses, and the country in its totality. Advertising leads to brand promotion and thus creates a healthy competitive environment in the economy.American consumers rely largely on marketing forces like advertisings for the necessary information about the different characteristics and benefits of a product and they spend a huge amount of dollars on goods and services, thus helping the open market survive. Advertisements also help in alerting the consumers to avail the right kind of products and purchase locations, acts as a counselor for pricing information and opportunities for promotion, and also helps them to save money by creating a downward pressure on the price movements due to the rising competition. It also promotes free entry and exit of new products and services in the market. Advertisings can become a true friend to a consumer by enhancing their confidence level and helping them in deciding on their purchases.
Role of Government and Industry Agencies in Marketing Communications