In Ashforth and Mael’s article, they spend a lot of time on social identity theory. Why is social or group

identification so important?

a.Social/group identification is seen as personally experiencing the successes and failures of the group.

b.You are either in the group or out of the group

c.Once you are in the group you buy in to all the group’s attitudes

d.All of the above

AshforthMael1989AMR.pdf

Operations Management

In Ashforth and Mael’s article they spend a lot of time on social identity theory Why is social or group