As a means of communication, shaking hands is the first gesture of recognition when meeting someone. As far as the opposite gender is concerned, a male has to wait to see if the female is extending her hands. If she does not, then a simple nod with a smile is considered as a polite gesture. Doing business in Iran requires the individual to be mindful of the culture and communication that prevails in the country. They are expected to dress conservatively yet smartly. Females alongside wearing a conservative dress, will have to cover their hair with a scarf (Circles of excellence, 2010). Apparently, Iran can be associated with following a ‘high context’ culture of communication. The aspect that puts them into this category is their usage of flowery language and linguistic ability. According to Bar (2004, p. 27), Iranians accord great import to the context of communication. This holds true not only in the case of communication with each other but also in case of communicating with foreigners. However, the foreigners arguably may not be sensitive to the majority of the contextual implications that are being shared via the communication. In certain aspects, the culture in Iran can be associated with the low contextual dimension. They are pragmatic and considerate of force ratios. However, it does not surpass rational considerations. The considerations regarding confidence building, hardly ever bend over to the practical goal. There are different expectations and roles for men and women in Iran. The society, as well as the culture, requires men and women to portray or rather demonstrate their character in a way that is expected from them. Women have to portray preservation, modesty, and dedication towards their home and family, whereas men demonstrate the reputation of their family through work. This kind of behavior is associated with the kind of upbringing that they have had. It is a norm in Iranian society to maximize gender role differences and discrimination. It has been witnessed that there is no strong desire among the authorities to change this perception. This has been the tradition of the country for a long time (Dastmalchian, Javidan, and Alam, 2001). The majority of Iranians describe themselves as religious, thereby stating that their beliefs play a crucial role in their way of living as well as conducting business. Religion has some sorts of influence on the way business is done in the country. Religion does not only involve worship and ritual, but they also outline moral principles stating how true believers should be living their lives. The impact of religion on business induces honesty, loyalty as well as justice. This highlights how religion and business are associated with each other in a country like Iran (Miller and Ewest, 2013). To make appointments a month before the actual date of the meeting and confirming the same a week before. Thus, avoiding any confusion. To not be late in attending those meetings. To have all business cards and materials translated into Persian (Farsi). To not be impatient as business negotiations often take quite a long time (Vayama, 2013).
How to Successfully Execute Business Negotiations in Iran