The company operates as a departmental store in the United Kingdom, Ireland, and Denmark where it has 178 stores and 61 franchise stores in several other countries. The company has a renowned brand collection of clothing known as the ‘Designers at Debenhams (Easey, 2009). In the late 1980s, the company’s sales were declining, which was later saved by the then Debenhams designers. In addition to the ‘Designers at Debenhams,’ the multinational company also has a list of other brands which it solely owns. Apart from the owned brands, the company has concessions where outside retailers can also trade from. Some of the concessions like from the Sports Direct were introduced in Debenhams stores (Easey, 2009). Further, the company also deals with retail websites in Ireland and in the United Kingdom. The company has mobile applications that allow consumers to purchase products online from their retail stores. Financial companies also offer insurance services through Debenhams brand. Additionally, the company operates forex bureaus in some selected retail stores. The company through its Debenhams Beauty Club offers CSR to its customers whereby they can accumulate points with the purchase of Debenhams beauty and health products (Easey, 2009). The business and the society are closely interrelated and therefore, CSR is fundamental in maintaining the relationship. The business has three roles. acts as an institution in the society acts as a corporation in the society and as individual managers in the society. The roles can be equated in three levels of analysis namely institutional, organizational and the individual level which can further be expressed in terms of principles (Lee amp. Kotler, 2013). The principle provides that the organization is entirely responsible for the consequences of its operations in the society. It confirms that the business is responsible for the problems associated with its activities or areas of interest.
Ethics Corporate Social Responsibility and Sustainability Principles